The Social Britify

Art directed podcast artwork & launch campaign photoshoot

Art directed podcast artwork & launch campaign photoshoot

Services

Creative Direction & Strategy

Brand Content & Campaigns

Client

The Social Britify

Location

Melbourne, Australia

Year

2025

Credits

Photographer: Thygan Tobich
Creative Director: Erin May Henry
Studio: Studio Henry

Info

Campaign Name: Campaign Confessionals (private podcast) and Instagram Launch Lab (main offer)Concept: A high-fashion science labinspired shoot, representing the strategic yet creative nature of launching.Messaging: The shoot should express originality, reinvention, and confidence. This campaign is about making launching exciting and magnetic again for online entrepreneurs.Client's Role: She positions herself as both strategist and creative helping clients inject personality into their launches through modern campaign approaches (e.g., close friends instead of webinars).cts.

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