The Social Britify
Services
Creative Direction & Strategy
Brand Content & Campaigns
Client
The Social Britify
Location
Melbourne, Australia
Year
2025
Credits
Photographer: Thygan Tobich
Creative Director: Erin May Henry
Studio: Studio Henry
Info
Campaign Name: Campaign Confessionals (private podcast) and Instagram Launch Lab (main offer)Concept: A high-fashion science lab–inspired shoot, representing the strategic yet creative nature of launching.Messaging: The shoot should express originality, reinvention, and confidence. This campaign is about making launching exciting and magnetic again for online entrepreneurs.Client's Role: She positions herself as both strategist and creative — helping clients inject personality into their launches through modern campaign approaches (e.g., close friends instead of webinars).cts.












