Project:
Fat Burner Academy
PROJECT SUMMARY
Lynlee and Lydia have achieved major success with their incredible program, Fat Burn Academy. Now, they’re ready to take the next step in scaling their business. They approached Studio Henry for an Executive Rebrand Package to completely overhaul their brand and visual identity, transitioning from a functional to a professional brand that truly reflects their values and mission. @healthylynlee
CLIENT
Fat Burner Academy
SERVICES
YEAR
Executive Rebrand, Creative Direction, Brand Campaign Shoot
2025
LOCATION
Melbourne, Australia
CREDITS
Creative Direction: Erin May Henry
Photography: Thygan Tobich
Studio: Studio Henry
Our approach
90-Minute Creative Rebrand Session:
The project kicked off with an intensive, deep-dive session designed to uncover the unique essence of Fat Burn Academy. This strategic conversation set the stage for a complete transformation, ensuring the rebrand aligned with their goals and vision for the next chapter of their business.
Personalised Notion Workspace:
Studio Henry provided Lynlee and Lydia with a custom Notion workspace, streamlining communication and progress tracking. This dedicated platform kept the team informed and engaged throughout the entire process, ensuring a smooth workflow and clear expectations every step of the way.
Brand Strategy and Visual Identity:
A comprehensive brand strategy was crafted, coupled with a complete visual identity refresh. This included a logo redesign, new style guidelines, and design applications, all tailored to elevate Fat Burn Academy’s presence in the market. The new identity was developed to resonate with their target audience while reflecting the professionalism and authority they aim to project.
Full-Day Creative Photoshoot:
A full-day photoshoot was organised to bring the new brand identity to life visually. This shoot produced a diverse collection of high-quality images and videos, capturing the essence of Fat Burn Academy’s mission and values. The content will serve as a powerful tool across social media and digital platforms, creating a cohesive, professional presence.
Post-Production + Final Delivery: The imagery was edited with a refined touch, keeping skin tones natural, tones on the cooler side, colour palettes consistent, and merging the modern feel of each image with a vintage edge. The final gallery delivered a strong visual toolkit that Sam could pull from for months to come.
Testimonial
We wanted to send a huge thank you to you and Thygan for making the day go so smoothly. We’re honestly struggling to find the words to express how grateful we are. You made us feel so comfortable and helped us really capture the essence of what we’re trying to create. We’re beyond excited for the launch of Studio Henry—we know it’s going to be a massive success
— Lynlee, Co-Founder of Fat Burner Academy
